Ravenna, 21 May 2021 – Team Qhubeka ASSOS is delighted to announce their partnership with ABLOC “the ultimate sports beer”. The 2021 Giro d’Italia marks the start of the collaboration of Africa’s UCI WorldTour Team and international sports beer brand ABLOC.
The team, including staff and crew will be able to enjoy a tasty refreshing white beer after every stage. ABLOC Pro Zero is created for those who want to stay sharp. It’s alcohol-free, low in calorie and yet full of taste. The crispness of the Alpine Minerals turbo-charge taste and aid recovery. In the future, ABLOC will expand the partnership with extended support of the Qhubeka Charity as together we continue to change lives with bicycles.
Martijn Snelder, CEO ABLOC: “Team Qhubeka ASSOS and ABLOC share the same values. We both feel that sport can unite and inspire us. A shared passion for cycling, friendship and storytelling is why we love to be part of this purpose-led movement. Not to mention the high performance team TQA is. Together we can make this world a better place. Preferably with a cold beer in hand.”
Douglas Ryder, Founder, Team Qhubeka ASSOS: “This partnership came together on a human level. Martijn’s story, his love for the bike and the way it gets you places is our shared passion. The way it creates experiences that you can share with your friends and then wanting to have an alcohol free beer afterwards to tell stories connected with us; it’s that passion that went into creating ABLOC “The Ultimate Sports Beer”. So when you are à bloc it’s time to have ABLOC.”
Riding à bloc means going ‘flat out’. A term that best summarizes our ambition to produce the best low/no alcohol beers with maximum taste we can offer sports enthusiasts around the world. ABLOC beers are low in calorie and high in isotonic value. We want to be where achievements are celebrated and stories are told. To be the perfect reward to share with friends. Made for all sports enthusiasts who want to stay lean and fit. ABLOC. The Ultimate Sports Beer.