Danish technology companies Waoo and Boyum IT announce partnership with WorldTour team NTT Pro Cycling. Both were previous partners of Virtu Cycling who earlier in 2020 became co-owners of the South African team.
NTT Pro Cycling is pleased to announce that Denmark’s leading supplier of Internet, TV and telephony via the fibreoptic network, Waoo, as well as IT company Boyum IT, who deliver software solutions to customers worldwide, have entered into an exciting partnership with both our WorldTour and UCI Continental outfits.
This partnership will also see us race with the respective brands on our striking, recently launched, kit.
This latest announcement follows that of earlier in the year when it was confirmed that Virtu Cycling, a group of companies engaged in cycling-related activities, entered into partnership with NTT Pro Cycling. That move also saw former Tour de France winner Bjarne Riis join the team in his capacity as Team Manager.
NTT Pro Cycling warmly welcomes the addition of Waoo and Boyum IT, who were both previously partners of Virtu, to its already stellar line-up of world-class partners. This tie-up will look to not only work together to deliver some of the best results possible in the sport’s biggest races, but also further drive the awareness that bicycles have in changing lives through our partnership with the Qhubeka Charity.
Douglas Ryder, Founder and Team Principal, NTT Pro Cycling
I’m very happy to welcome Waoo and Boyum IT to the team, it’s great that several of the former Virtu partners want to continue their involvement in the sport. We are in more ways than one the natural fit with our technology-driven approach to performance a key part of our shared vision with our title sponsor, NTT Ltd. In this respect, both Waoo and Boyum IT are excellent fits.
Jørgen Stensgaard, Managing Director, Waoo
Waoo has been part of Virtu Cycling Group’s journey towards a World Tour team since 2018 with its involvement in the continental Team Waoo. So it feels quite natural for us to continue this great collaboration and get the project across the line.
The ambition for the team to be the best in their field matches the spirit at Waoo, and we definitely see a beneficial synergy in the collaboration. From our close cooperation and familiarity with Bjarne Riis and all of the Virtu team, we know that the team will continue to be run with great dedication and skill. We therefore look forward to seeing a prominent team spearhead the largest Danish races with our logo on their jerseys.
Mikael Boyum, CEO, Boyum IT
At Boyum IT we have a community in several locations around the world, and we constantly strive to stay up-to-date with the latest technologies and trends. We are driven and motivated to be the best in our field, and we therefore find it natural to partner with one of the best cycling teams in the world.
The collaboration with NTT Pro Cycling is a strong partnership that will benefit both us and them. We are going to embrace this partnership very actively through many different international activities that will benefit both our current and new partners, and especially our employees around the world. At the same time, there is a clear alignment between Boyum IT’s core values and both NTT Pro Cycling and cycling in general, and the partnership therefore means that we can better support the values that we work towards every day.
Anders Gram, CEO of Virtu Cycling Group
Being able to announce partnerships with Waoo and Boyum IT is fantastic news for Virtu. We’ve had great cooperation with both companies at Virtu, and I’m pleased that as a cycling organisation, we can create so much value for a partner that they want to continue and develop the collaboration in NTT Pro Cycling.
For Virtu Cycling Group, this is a clear signal that we are part of the World Tour team and that we want to leave a Danish mark on the team and promote Danish cycling. It is also a clear indication of the potential impact sponsorships can have on Danish companies — particularly with the Danish Tour start just around the corner — and we are ready to talk to other Danish companies interested in the opportunities offered by a partnership with NTT Pro Cycling.