On the eve of the 100th Giro d’Italia, Team Dimension Data for Qhubeka’s 9 riders and all support staff had a special team indaba (gathering).
Team principal Doug Ryder launched the team’s Giro campaign, not to just go after stage wins, but to Change 100 Lives Forever. An initiative that will raise at least 100 bikes for girls during the 100th Giro – That’s 5 bikes a day during the three-week grand tour.
The team received special parcels from Qhubeka beneficiaries. They included handmade blankets from the Blankets for Bicycles project, where women make blankets, scarves and woolen hats in exchange for a bicycle. “The interior of the team bus is now the most colourful in the paddock with all the riders marking their seats with blankets”, says Ryder.
A unique pink beaded Qhubeka bracelet and personalised base layer vest with the names of the most important women in their lives printed on it were among the other items given to the riders. “These vests connect the riders to the campaign by reminding them of how important the women and girls in their life are. It’s easy to connect to cause when you can empathise”, added Ryder.
The team didn’t stop there. The now customary Qhubeka Bike on the Team bus has had a Pink make-over. (It made a special appearance when it was ridden on stage at the Giro team presentation by the team’s Italian sprinter Kristain Sbaragli). This special limited edition Qhubeka Bike will be signed by all 9 riders and auctioned off at the end of the Giro. Before that we can expect to see it being ridden around the paddock and race village by the team.
To top it off Team Dimension Data for Qhubeka have elegantly reimagined their website (africasteam.com) with pink accents. All donations through the team’s BicyclesChangeLives.org website in May go towards putting girls on bikes.