OUR ETHOS

Ubuntu- I am because we are

Ubuntu is proudly worn on our kit and reflects our ethos as team. Ubuntu is an African proverb meaning “I am, because we are”. It reflects the culture within our team and it’s what pulls us together during the tough times and what our joy is rooted in during the good times.

It also underpins our goal to leave a lasting impact in cycling, through the power of the bicycle.

We are represented by 19 nationalities from across the world, find out more about our team here.

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