Burberry at the Tour of Britain

Burberry and Team Qhubeka NextHash are united by their shared values of pushing boundaries, exploring new space and landscapes to create possibilities and challenging expectations.

Throughout Stage Five in the North West and Stage Seven alongside the Scottish Borders, Burberry hosted a series of unexpected mini branded pop-up elements in the heart of the British race, Tour of Britain, creating an unforgettable atmosphere. 

The Burberry logo and iconic Thomas Burberry Monogram featured on Team Qhubeka NextHash’s cycling jerseys as well as tour bicycles and vehicles. The team started their journey in Cornwall on 5 September and finished in Aberdeen on 12 September. 

Meaning ‘to move forward’ in Nguni, Qhubeka enables people to earn bicycles through its not-for-profit programmes, which is also being supported by a donation from Burberry.