ASSOS of Switzerland has entered into a three-year partnership with Team Dimension Data as the team’s technical cycling apparel supplier.
Effective from 1st January 2019, ASSOS will outfit both Team Dimension Data for Qhubeka WorldTour licensed team and Team Dimension Data for Qhubeka Continental team, assisting them in winning the world’s most important races.
ASSOS will be working closely alongside the riders to gather technical feedback on the products as they are raced in the most testing of environments. The riders will also be collaborating with ASSOS to assist in R&D for product innovation at the most elite level and to promote the #EquipmentNotClothing and #SponsorYourself brand ethos. Team Dimension Data for Qhubeka Continental team will form an extension of the ASSOS Werksmannschaft—the ASSOS internal test team—and through collating product feedback, ASSOS will continue to push the limits of cycling apparel.
Douglas Ryder, Team Dimension Data for Qhubeka Team Principal said:
“To have ASSOS partner with Team Dimension Data is a major coup for our organisation. The quality of their products is without peer and means that our riders will be kitted in the most technologically advanced products in the peloton. Our partnership will go beyond just the supply of apparel though; as we will work closely with ASSOS in the research and development of new items while they deeply share our teams values through the association we have with the Qhubeka charity, in changing lives through bicycles. The passion which the ASSOS team have already displayed with us is infectious and this mix will undoubtedly see us share many successes in the years to come.”
Phil Duff, ASSOS Chairman and CEO said:
“The mission and ethos of Team Dimension Data pairs exceptionally well with our “Sponsor Yourself” revolution and the spirit within the team is outstanding. Of course, ASSOS will use all its resources to support the athletic goals of Team Dimension Data—we want to win races—but, in addition, our missions are aligned with regards to making the world a better place by getting more people on bikes.”
Roche Maier, Créateur, Brand and Product Chief at ASSOS said:
“Racing at the top level has been in our DNA since the birth of the brand in the late ’70s and is our raison d’être. Our main reason to partner with Data Dimension is not primarily the marketing exposure but the opportunity to integrate ASSOS Werksmannschaft test protocols inside the team and provide us with an ideal platform to stress test new technology & components. With Team Dimension Data we have a WorldTour partner who not only shares an appetite for winning but developing future cycling technology.”
ASSOS will produce both authentic and replica Team Dimension Data apparel kits based on the brand new S9 shorts platform. ASSOS will also produce products to support the mission of Qhubeka.
Available from 2019.
After more than 40 years making apparel for the most passionate cyclists, ASSOS places great emphasis on delighting the rider who lives to push the limits. In 1976, ASSOS of Switzerland was founded by Toni Maier with an unlikely advancement, the first carbon fiber bicycle frame. While endlessly researching aerodynamics on the bike in the wind tunnel, Toni soon came to realize that the clothing the riders were wearing was in fact the main cause of drag. At this point, Toni turned his attention to clothing and invented the first Lycra® cycling shorts. This invention led to pro teams paying to wear ASSOS shorts during the Tour de France and to date, ASSOS is proud to have played a role in more than 350 gold medals at world championships and Olympic games.
ASSOS works side by side with suppliers and gathers feedback from its internal test team to produce fabrics that offer optimum comfort for the rider. As a result of its continual investment in R&D, the pioneering company is behind additional key innovations that have shaped the evolution of the cycling world and have now become industry standards. These include the first sublimation of a cycling jersey in 1980, the first elastic interface cycling short insert in 2001 and the creation of the fastest bodysuit on earth in 2004.
Today, ASSOS prides itself on supplying total cycling comfort to the top level within competitive cycling through multiple sponsorships of World Tour teams and riders. But away from the medal haul, passionate and ambitious cyclists in more than 30 countries across the globe glean the same benefits from the ASSOS innovation, thanks to the brand’s worldwide distribution via 1,000 independent top bike stores as well as its own boutiques and corporate online store.